Mastering Portrait Photography Podcast

I recorded this episode in my second favourite place on earth - the local pub - with a pint in hand and a genuinely fascinating guest across the table. David Finch spent most of his career in marketing and creative agencies, most recently selling Purple Frog, a marketing consultancy. He now runs Thinking In Fields, which focuses on decision architectures - helping businesses bring AI into their operations in a coherent, orchestrated way rather than a scatter-gun approach. David introduced me to two ideas I hadn't heard before, and I was quietly furious about that. The first is the Book of Remarkability - a framework for understanding what makes your business distinctive. The spine of the book is your emotional hook, the cover unpacks it, and the bulk of the content is 24 short stories from clients describing the value you created for them, in their words. Only six pages are yours to explain how you do it. It's based on the Canterbury Tales, and it's a genius analogy. The second is the swimming pool with five