Sales Pop! Podcasts

What separates a great sales hire from a costly mistake? In this episode, John Golden welcomes Steve Radford, a seasoned UK-based sales leader and author with over 25 years of experience, to tackle one of the toughest challenges in any growing organization: finding and selecting salespeople who will actually perform. Radford explains why traditional resume-driven hiring consistently fails and what forward-thinking companies do instead. He walks through his approach to building success profiles that go beyond skills and experience to capture the traits, values, and behavioral patterns that predict real-world performance. The conversation covers practical screening techniques—from structured behavioral interviews to psychometric assessments—and explores why over-reliance on AI-powered resume filters can screen out your best candidates before a human ever sees their application. Whether you're a sales leader scaling a team, a hiring manager tired of revolving-door turnover, or a recruiter looking for a sharper e