Italian Wine Podcast

Welcome to the Asia Wine Market and Episode 2634 of the Italian Wine Podcast. In this episode, Roza Zharmukhambetova interviews wine consultant and digital content creator Mohona Chowdhury to explore the Indian wine market. They discuss the EU–India trade deal and its impact on import duties, emerging opportunities, and the role of major state monopolies. The conversation also covers the Indian wine consumer profile and preferences, strategies for digital marketing targeting Indian audiences, and educational initiatives for wine professionals in the country. Key learning objectives: Understand the structural and regulatory complexity of the Indian wine market. Identify who the Indian wine consumer really is and what drives them. Learn how Italian wineries can adapt their communication, storytelling, and digital strategy to resonate with Indian audiences. Bonus - Mohona Chowdhury’s favorite wine spots: Delhi: Captain’s Cellar at Taj Hotel, Perch Wine Bar Bangalore: Wine in Progress Inf