Italian Wine Podcast

Welcome to Episode 2636 of the Italian Wine Podcast. In this episode, Barbara Fitzgerald speaks with award-winning creator and digital strategist Georgia Panagopoulou about the role of digital marketing in today’s wine industry. Together, they explore how wineries and wine professionals can build meaningful online visibility through consistency, strategic platform choices, and focused storytelling. Key Takeaways: Digital marketing requires discipline and consistency — building visibility means showing up regularly and communicating with purpose. Effective storytelling is selective — strong brand narratives focus on meaningful stories rather than trying to share everything. Brand clarity begins with listening — understanding consumers and the market helps businesses refine their message and focus their strategy. More about the guest: Georgia Panagopoulou is an international wine communicator and digital strategist and the founder of wine.gini, established in 2017. Through her agency, she work