Podcast Talent Coach

Authority grows through intentional connection, not just consistency. In this episode of Influential Voices of Authority, podcast host Erik K. Johnson connects with Russ Hedge, inspirational speaker, international bestselling author, and master connector. Together, they reveal how strategically selecting podcast guests, leveraging borrowed trust, and aligning your message with complementary partners can elevate your influence and transform your podcast into an authority engine.   Episode Segments 00:00 "Authority Engine: More Than Content" 01:56 "Strategic Guest Selection for Ideal Buyers" 03:35 "Leveraging Adjacent Experts" 04:37 "Borrowed Trust and Prequalified Listeners" 06:17 "Meet Russ Hedge: Master Connector" 07:55 Launching a Podcast with Purpose and Personal Impact 10:00 "Marketing, Community & Connection" 11:08 Multiple Show Formats: Panels and Local Business 13:01 Audience Dynamics and Growth Strategies 15:11 Adjusting Business for Health and Monetizing Podcasts 17:06 Sponsorships, Value Stack a