Sleepless Knights Podcast

Going viral is easy… building a career is the hard part.In this episode of the Social Proof Podcast, we sit down with Big Jah, one of the internet’s most recognizable sketch comedians, to break down how he turned viral videos into a real entertainment business.Most creators chase views. Big Jah built something bigger.From creating hit sketch series and viral characters to learning how to monetize YouTube, build a team, and treat content like a real production studio, Big Jah explains what it actually takes to turn internet fame into a sustainable career.If you're a creator, entrepreneur, or someone trying to build something online, this conversation breaks down the mindset and strategy behind making viral moments turn into long-term success.In this episode we talk about:• The truth about going viral on the internet • Why most creators fail after their first viral moment • How Big Jah built a sketch comedy brand online • Turning YouTube views into real income • Building recurring characters and viral serie