Impact Pricing

If buyers are predicting the future… and confidence determines when they act… what are they actually paying for? In Episode 3 of the Buyer Decision Series, Mark Stiving and Rebecca Kalogeris explore the next piece of the puzzle; and challenge a common assumption about value. Because what buyers pay for may not be what you think. Discover what buyers are really evaluating; and why understanding it can completely change how you talk about value and pricing.   Why You Have to Listen: Understand what buyers are really paying for—and why it's rarely the product itself Learn the Second Law of Value and how it reshapes the way pricing conversations work See how B2B buyers think about results through revenue, cost savings, and risk Recognize the hidden personal outcomes buyers consider—even in business decisions Build the next layer of the Buyer Decision framework introduced in Episodes 1 and 2   Catch Up on the #buyerDecisionSeries: Episode 1: Buying Is a Prediction of the Future https://impactpricing.com/podcas