Copywriters Podcast

Our returning champion is Clive Cable, who was here a few weeks agotalking about his new book Neurocopy.As Nathan and I got to know Clive a little better, we found out he hasbeen doing a LOT with AI and copywriting that frankly we haven’t seen anyoneelse do.For example, he has a story-lede generator that comes up with a big idea for asales letter or VSL, and then writes a unique story lede to start the piece.Clive’s created a bot that writes like Gene Schwartz–but he only uses itto write the FIRST PART of a piece of copy. He has another bot that writesprobably the best kind of close he’s ever seen.And he’s taken research to a whole new level using AI.Beyond that, he’s taken the late Chris Marlowe’s brilliant 21 questionprocess for creating copy briefs, and automated it using AI.And there’s even more.Clive is putting together an agency to help copywriters and companies,using his suite of AI tools, to do one of four things:1. Beat a control2. Do in-depth research3. Figure out why something’s not working, and4.