The Beauty Beat With Francesca Alexander

Here's your episode description optimised for both podcast platforms and YouTube SEO:HUSTLE AND GLOW PODCAST Episode One: State of Play - Catching Up on Digital Marketing in 2026Most small businesses in New Zealand are still running a 2015 marketing strategy in a 2026 world. And it's costing them, in visibility, in revenue, and in relevance.This is the episode I wish someone had made three years ago. Not a lecture. Not a jargon-heavy breakdown that leaves you more confused than when you started. Just a straight, honest conversation about where digital marketing actually stands right now, what's changed, what still matters, and what you can start doing today without a big agency budget or a full time marketing team.We talk about why New Zealand SMEs are behind the curve and what that gap is actually costing businesses that don't know they're leaving money on the table. We look at the shift from traditional to digital-first strategy, what that means practically, and why the businesses getting it right aren't ne