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In this high-energy episode, Drew and Shane shake off the morning "giggles" to sit down with Richard White Jones, a veteran of the Western sports industry with over 11 years of experience at the South Point Hotel and Casino. The trio dives deep into the heart of cowboy culture, the evolution of the PBR, and the unique camaraderie that defines the Western lifestyle.Key HighlightsLife at the South Point: Richard reflects on his long history with the South Point, praising the facility’s hospitality and its role as a premier hub for equestrian events like the NFR and the world's largest team roping competitions.The "Yellowstone Effect": The guys discuss the recent surge in the popularity of Western culture, noting how more people want to embrace the "Cowboy" identity than ever before, which has bolstered everything from real estate to retail.PBR & Media Evolution: Richard shares insights into his journey with the PBR since 2004, discussing the growth of the Team Series and the sport's expansion onto major net