Iu Media School

Associate professor Nicky Lewis talks all things sports communication, media psychology, and the stories that bring fans together. She shares her career journey and reflects on how sports media has evolved from radio broadcasts to today’s fast-moving digital landscape, while reminding us that the human need for connection and storytelling hasn’t changed. Lewis also discusses her work on the latest edition of "Communication and Sport: Surveying the Field," which explores digital convergence and the unmatched power of live sports in today’s attention economy. Throughout the episode, she offers advice for aspiring media professionals, encouraging students to focus on storytelling skills, stay adaptable, and be ready to balance creative passions with the realities of the industry demands. Special thanks to host Jordan Shane and producer Betsy Leija. Original music was created by Avi Forrest and Natalie Ingalls.