Adexchanger
From Avoiding Bad Ads To Demanding ROI
- Autor: Vários
- Narrador: Vários
- Editora: Podcast
- Duração: 0:39:56
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Sinopse
Ad verification used to be mostly about keeping brands away from the bad stuff. Now, verification providers have to prove that quality actually moves the needle, says Integral Ad Science CEO Lisa Utzschneider.
