Adexchanger
What Marketers Miss When Their Data Isn't Inclusive
- Autor: Vários
- Narrador: Vários
- Editora: Podcast
- Duração: 0:46:22
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Sinopse
Inclusive measurement is more than a nice-to-have, says Charlene Polite Corley, Nielsen's VP of inclusive insights. Because undercounting Black, Hispanic and intersectional audiences isn't just a measurement failure; it's a missed growth opportunity for brands.
