Inc. Founders Project With Alexa Von Tobel

Julia Berolzheimer and Thomas Berolzheimer have spent 15 years turning a fashion blog into one of the most powerful e-commerce brands in the creator economy. What started with a camera and an idea in 2011 has grown into a multi-platform empire spanning a blog, Instagram, Substack, ShopMy, Amazon, and their newest venture, Coreli. What You'll Learn: How Julia and Thomas built one of the most trusted brands in the creator economy Why curation beats creation when it comes to driving real commerce How they think about managing content, platforms, and technology as a team Where AI fits in and where it doesn't for creators who've built on authenticity What the next decade of the creator economy actually looks like Chapters: 01:52 Intro 02:35 The Beginning of Julia and Thomas's Journey 04:45 Milestones and Evolution of Gal Meets Glam 06:41 Curation and How Julia Starts Every Morning 11:30 Managing Content Across Different Platforms 15:34 ShopMy 20:25 Tools and Technology