Innovation Forum Podcast

Few leaders in the apparel and textiles industry bring as much hands-on experience across buying, production and CSR as Helena Helmersson did during her time at H&M Group. Her unique position as the only fashion industry executive to move from CSO to CEO gives her a rare, end-to-end view of how sustainability and commercial strategy intersect at scale. Helmersson’s long-term vision at H&M was clear: sustainability had to be embedded at the heart of the business. Building on work initiated in the 1990s, she helped advance a strategy that increased supply chain transparency, while also expanding textile collection and recycling programmes. Under her leadership, initiatives such as the H&M Conscious range were debuted, reinforcing the belief that sustainable fashion must remain accessible while serving as co-chair of The Fashion Pact. A consistent theme throughout Helmersson’s leadership has been the need for structural transformation. Sustainability, she argues, should be a mindset that is woven int