Italian Wine Podcast

Welcome to Episode 2617 of the Italian Wine Podcast. In this episode, Juliana Colangelo is in conversation with the wine sales and brand development leader, Kevin Di Lucente, focusing on small regional markets in the Northeast US. Together, they discuss promising cities and areas, the advantages these markets offer compared to major metro areas, price “sweet spots”, and the common mistakes brands make when entering these markets. Key Takeaways: Why smaller Northeast markets offer strong growth potential. How to adapt portfolio, pricing, and positioning for regional markets. What to understand about distribution, depletion, and velocity outside major metro areas. More about the guest:  Kevin Di Lucente is an experienced leader in wine sales and brand development, with over 16 years of experience growing premium portfolios. He is an ambassador for the Vinitaly International Academy and a specialist in Italian wines. Kevin has focused much of his career on expanding distribution for family-owne