Being Freelance

For years, Mark Grainger’s freelance business ticked along nicely. Referrals. Word of mouth. Repeat clients. And then… things went quiet. In this episode, we explore what happens when the reliable stream of freelance work slows down. And what it really takes to respond proactively rather than panic. Durham-based freelance brand copywriter Mark shares how he: - Repositioned himself from a company name back to his personal brand - Niched by service rather than industry - Started experimenting with LinkedIn outreach - Refocused on building more durable business foundations - Leaned into community rather than retreating Mark is refreshingly honest about the uncomfortable parts of freelancing, especially business development. “I have a business, but I’m not a businessman.” We also talk about lifestyle businesses, pricing flexibility, work-life balance, and why it’s vital to acknowledge the harder seasons of self-employment rather than pretending everything’s fine. If freelancing has felt quieter lately… If you’ve