Guided Goals Podcast

On this episode of GoalChat, host Debra Eckerling talks about marketing with Karlyn Ankrom, Oh Snap! Social; Kevin Chung, The Standout Creatives; and Rob Lange aka The Expert Expert. Karlyn's specialty is post-publication social media, Kevin's is email marketing, and Rob's is getting media. They each cover a different element of marketing - all are intertwined. The trio talk about the "fun" of marketing, along with essential first steps, what people get wrong, and more. Goals - Kevin: Find the specific person you want to talk to, and write an email like it's to a friend. That will help you create targeted messaging - Karlyn: Take a podcast interview and create a 30-second video and share it on social - Rob: Start with the outcome in mind. Then figure out how to get there. Final Thoughts - Rob: Find what works for you and run with it - Kevin: Understand what you are doing, why, and how it best relates to the people you want to connect with; share how what you do helps them, connect with them, and g