Conversionaid: The Saas Podcast, Startups, Growth Hacking & Traction

Seven years selling a nice-to-have. Then 1,000 customers in year one. Adam Markowitz spent nearly a decade grinding in edtech before finding product-market fit at Drata. In this episode, founders will learn how to tell the difference between a vitamin and a painkiller - and why that distinction changes everything. Adam shares how experiencing a compliance pain at his first startup became the foundation for Drata, why he refused to sell until his team used their own product to get SOC 2 compliant, and how a "give before you take" approach to AWS made Drata a top 5 ISV on Marketplace in under two years. Drata has over 8,000 customers across 60 countries, more than 600 employees, and crossed $100 million in ARR before its fourth birthday. The company has raised over $300 million. This episode is brought to you by: