Light Hustler: Making Your Mess Into Your Message

Dan Nicholson is just the founder and CEO of Nth Degree CPAs.He’s also one of my favorite Legacy Launch Pad clients.One of the reasons for this favoritism is that I had the privilege of watching him go from being just another CPA to becoming the Wall Street Journal and USA Today bestselling author of Rigging the Game. As a result of the book, he now commands up to $20,000 a speaking gig and has generated over seven figures in revenue from the ripple effects of authorship.How did he do it? Well, he had a system—and you could say he rigged it.First, he pre-sold hundreds of copies to his network before the manuscript was even complete, ensuring the project would be profitable before it launched. Then he started circulating the book with a focus on speaking and watched his speaking fees skyrocket. Masterminds and conferences have even built entire events around his book!Now prospects arrive at his CPA firm already pre-sold on hiring them, referrals flow in at record levels and his close rates have jumped signific