Inside Aesthetics

Episode 338 hosts Chloe McGrath (Founder & Director of The Aesthetic Collective from Sydney, Australia)⁠ In this episode we explore how cosmetic clinics should market and brand themselves in 2026. Chloe shares her background in aesthetics and explains why her agency works exclusively within the sector, prioritising compliance and close alignment with the regulators. We discuss common misconceptions including the belief that clinical skills alone can build a successful clinic and the serious risk of regulatory breaches when using a non-aesthetic marketing agency. Our conversation covers key growth drivers including the limitations of word-of-mouth referrals, the importance of multiple patient touchpoints before booking, and the challenge of accurately tracking attribution. We on practical, capacity-based marketing strategies for solo injectors versus scaling clinics, highlighting Meta ads as a cost-effective option when geographically and demographically targeted. 00:00 Introduction 04:15