Edelman Uk

Oliver Hayes, Edelman’s Head of Counter-Disinformation for EMEA, speaks with Dmytro Bilash, Co-Founder and Chief Business Development Officer at Osavul, about the growing impact of adversarial narratives on major global corporations. Drawing on Osavul’s latest analysis of TikTok and Telegram, the conversation explores how these stories form, spread, and, in some cases, escalate into real-world disruption. From disinformation and legal disputes to coordinated activity across fragmented digital communities, Oliver and Dmytro unpack why narrative threats are no longer confined to reputation alone – but are increasingly tied to enterprise risk.