Mumbrellacast

Apple has shaken the world of podcasting again this week (let's not forget the "pod" part of the word comes from the iPod) with the announcement that it is adding videos to its podcasting platform, with an option for listeners to toggle between video and audio-only. Youtube is the top platform for podcasts in the world, and Spotify has been focusing on video-led podcasts of late. Yet, CRA's Podcast Ranker -- the"only official measurement system" for podcasts -- doesn't count video plays in its count, meaning it's leaving a lot of the audience out of the equation. Eleanor Dickinson wrote about this topic, speaking to Karl Stefanovic's podcast producer Keshnee Kemp and Spotify ANZ head of podcast Prithi Dey. We discuss the topic further on the show. Also discussed is Joe Aston's investigative commentary publication Rampart which, he disclosed to Tim, is making “multiples” of $500,000 in revenue after its first year, and was profitable by month two. It's an example of a thriving media company in a market that