Italian Wine Podcast

Welcome to Episode 2611 of the Italian Wine Podcast. In this episode, Juliana Colangelo is in conversation with Luca Venturelli, Account Director at Colangelo & Partners, to explore the topic of OCM funding and how Italian wineries and consortia can use it strategically to promote their wines in the U.S. market. Key Takeaways: Designing regional marketing programs that genuinely resonate with U.S. trade professionals and consumers. Most effective channels and activities for promoting Italian wines in the U.S. market. Common mistakes to avoid when allocating OCM budgets and how to make the most of subsidized resources. More about the guest:  Luca Venturelli is an Account Director at Colangelo & Partners in New York, where he leads the Italian Division and oversees integrated marketing and PR programs for some of Italy’s most prominent wine regions and brands. He specializes in U.S. market strategy, OCM-funded initiatives, trade and media engagement, and large-scale consumer events. Luca has