Escape Your Limits

Welcome to the latest episode of LIFTS, your bite-sized dose of the Latest Industry Fitness Trends and Stories. In this episode, hosts Matthew Januszek and Mohammed Iqbal are joined by Sean Turner, CEO of Les Mills US, to explore one of the most persistent and misunderstood challenges in fitness today: member retention. Drawing on decades of experience as both a club operator and global brand leader, this conversation examines why retention is not a content problem, but a human one. Sean shares how confidence, belonging, and experience design play a far greater role in long-term engagement than endless workout libraries or digital platforms. As the industry continues to invest heavily in content, technology, and on-demand solutions, the discussion focuses on why fitness cannot be built like a streaming service and what actually drives consistency and behavior change. From group training and coaching quality to structured systems that scale, this episode highlights what operators often misunderstand about moti