Maestro On The Mic
MOTM #703: Messaging 101: Congruency Over Cleverness
- Autor: Vários
- Narrador: Vários
- Editora: Podcast
- Duração: 0:23:42
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Sinopse
You don’t need cutesy names or clever word play to sell your products, you need congruent marketing. Having an alliterative product name doesn’t matter if your services don’t solve your clients’ problems, if you can’t communicate why your product matters, or if you can’t connect to the values of the people you’re trying to serve. […]
