Italian Wine Podcast

Welcome to Episode 2604 of the Italian Wine Podcast. In this episode, Barbara Fitzgerald is in conversation with Peter Yeung, a leading wine business consultant, to discuss the current state of the wine industry and the national and regional trends shaping the US market. They explore today’s distribution landscape, the key challenges facing importers and producers, and how tariffs are affecting Italian wines in particular. The conversation also touches on the so-called “Swiftie Effect,” wine labelling, and how Gen Z and millennials are changing the way wine is perceived and consumed. Key Takeaways: Strategic opportunities that still exist despite market challenges and the current slowdown. A clearer understanding of today’s US distribution landscape. How to gain competitive advantages in a slow market environment. More about the guest:  Peter Yeung is a leading wine business consultant and was named one of Wine Business Monthly’s 2020 Wine Leaders. Together with Robert Vernick, he co-hosts