Italian Wine Podcast

Welcome to Episode 2598 of the Italian Wine Podcast. In this episode, Barbara Fitzgerald is in conversation with Emily Carlson, a wine buyer and sommelier based in Healdsburg, California. The discussion focuses on e-commerce in the wine industry, with a special emphasis on the US market. Together, they explore how digital platforms are reshaping wine sales, how producers can choose the right e-commerce partners, and why storytelling plays a crucial role in building lasting connections with consumers at scale. Key Takeaways: How e-commerce, especially in the US market, helps wine brands expand their reach and access new consumers. The main e-commerce models in the wine industry and how they work. How to use storytelling at scale to turn consumer interest into emotional connection and loyalty. More about the guest:  Emily Carlson is a Wine Buyer and Sommelier based in Healdsburg, California, currently splitting her time between Barndiva, a Michelin-recommended restaurant, and Last Bottle, Inc.