Digital Insights

I had a client come to me recently with a familiar problem. Their landing pages were converting at less than 1%, and the industry standard for their sector sits somewhere between 2% and 5%. Not great.Their first instinct was to find someone who could sweep in, move some buttons around, tweak a few headlines, and magically fix everything. I've seen this expectation so many times now that I've lost count. And I understand the appeal. A quick fix sounds wonderful when your numbers look that bad.But if you want serious improvements to your conversion rate, shuffling UI elements around will only scratch the surface. It's like rearranging the deck chairs on the Titanic while ignoring the rather sizeable hole in the hull.---Free Webinar: Stop Lurking. Start Getting Known.On February 4th, I'm running a free 75-minute webinar on building your LinkedIn reputation without turning it into a second job. You'll get a simple weekly system, practical templates, and a way to stay visible that doesn't rely on willpower. Sign u