Search With Candour

In this episode of Search With Candour, host Jack Chambers-Ward is joined by SEO experts Chris Green and Amaka Chukwuma to discuss the SEO chapter of the Web Almanac 2025.Together, they delve into the process behind writing the chapter, trends in SEO, impacts of AI and LLM crawlers, structured data adoption, and the importance of resisting hype in the SEO industry.00:00 Introduction and Guest Introduction00:27 Discussing the Web Almanac 202501:38 Welcoming the Guests03:15 SEO Chapter Insights04:09 Data Analysis and Process11:37 SEO Trends and Surprises20:11 Robots.txt and Web Standards30:11 Bing Bot and AI Crawlers35:50 Legacy SEO Practices and Their Impact38:16 The Rise of AI Crawlers39:58 Adoption and Implementation of LLMs48:59 Structured Data and Schema Markup56:36 The Future of SEO and the Web01:03:12 Closing Thoughts and Upcoming Topics