No Vacancy With Glenn Haussman

Hotel loyalty gets talked about a lot. This conversation focuses on how it actually works. For this #NoVacancyNews, I spoke with Chris Hartley, CEO of Global Hotel Alliance, about what loyalty looks like when you stop chasing vanity metrics and start paying attention to repeat behavior, engagement, and direct bookings. Chris explains how GHA approaches loyalty across a global portfolio of independent brands — where cooperation matters more than competing for attention and where repeat stays tell you far more than raw membership numbers. We recorded this conversation during ALIS in Los Angeles. Chris made the trip in from Dubai. I got snowed in on Long Island, where I'm still slightly bitter days later, watching conference badges from afar and missing hanging with everyone. We cover: