Build A Better Agency Podcast

Welcome to another insightful episode of Build a Better Agency! This week, host Drew McLellan is joined by legendary cartoonist and marketer Tom Fishburne, best known for his "Marketoonist" series that has humorously and astutely captured the nuances of agency life for over two decades. If you've ever laughed (or cringed) at a cartoon that perfectly depicts a creative brief gone wrong or the infamous "shiny object syndrome" in marketing, there's a good chance it was one of Tom's. In this fast-paced conversation, Drew McLellan and Tom Fishburne explore the enduring themes and challenges of agency culture, creativity, and client relationships, using Tom's cartoons as a lens for the ever-evolving world of marketing. Tom shares how his unique background on both the agency and client sides has shaped his perspective and provided endless inspiration. He opens up about his creative process, how stepping back for "analog thinking" allows him to push past predictable ideas, and why intentional humor can break down bar