Do It For A Living

In this episode, Kevin and Richard sits down with Chris Hagen, owner of Inertia Laboratory. Chris specializes in high-performance damper rebuilds, revalving, dyno testing, and sells high end coilover systems. Before starting Inertia Lab, Chris worked as an engineer for a major vehicle manufacturer, and spent time at AST/Moton - so he brings both OEM engineering credibility and real-world motorsports experience to the table. We dig into what it actually takes to run a suspension service business - from the technical side of shock dyno testing, to the business operations side of managing parts inventory across dozens of damper brands. Chris breaks down rebuild intervals,  explains the difference between a $300 coilover and a $3,000 setup, and shares why he's built a reputation for fast turnaround without upselling unnecessary work. We also tie this episode back to our manufacturing systems discussion with Richard Fielder - talking about how Chris applies 5S, standard work documentation, and error-proofing to