Italian Wine Podcast

Welcome to Episode 2591 of the Italian Wine Podcast. In this episode, Barbara Fitzgerald is in conversation with Emily Yuhas, CEO and co-founder of Awtomic, to discuss subscription and membership services in the wine sector. Key Takeaways: A clear understanding of current U.S. wine subscription trends. How Italian wineries can enter existing subscription platforms without building their own programs. Why direct-to-consumer strategies create brand ambassadors, even when purchases don’t happen at the winery. More about the guest:  Emily Yuhas is the founder and CEO of Awtomic, which manages subscriptions, wine clubs, allocations and memberships for wineries on Shopify. Coming from a tech and broad ecommerce background has allowed her to bring best practices from subscription ecommerce together with a deep understanding of white glove needs of wineries and tasting rooms to deliver a future-ready solution for wineries as we enter a new age of selling and managing clubs. Emily Yuhas has worked o