Adexchanger
Sizing Up Success Metrics, With The CMO Of True Religion
- Autor: Vários
- Narrador: Vários
- Editora: Podcast
- Duração: 0:52:01
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Sinopse
True Religion CMO Kristen D'Arcy approaches marketing measurement the way you'd shop for jeans – by looking for the right fit. She's moved past last click, using real-time data to see what actually drives sales, and she isn't afraid to make fast changes when something isn't working.
