Italian Wine Podcast

Welcome to the Asia Wine Market and Episode 2577 of the Italian Wine Podcast. In this episode, Roza Zharmukhambetova interviews Ettore Donadeo IWE to explore the Japanese wine market, the role of wine education, and practical insights for producers and wine professionals entering the market. Key learning objectives: Understand Japanese consumer taste preferences and identify which Italian wine categories perform best. Learn how wine education and institutions influence the market and support market entry. Gain practical guidance on cultural adaptation and communication strategies for sustainable success in Japan. Wine spots in Tokyo recommended by Ettore: Grand Marché du Vin, Madeira Entrada, both located in Ginza. More about today’s guest: Ettore Donadeo is a wine educator originally from Marche, Italy, and has been based in Japan since 2008. He entered the wine industry in 2012 and began his career as a wine educator in 2017 at Caplan Wine Academy in Tokyo. Ettore holds the WSET Level 4 D