Italian Wine Podcast

Welcome to Episode 2578 of the Italian Wine Podcast. In this episode, Barbara Fitzgerald discusses how Italian wines can succeed in international markets with Cristina Mercuri DipWSET by understanding consumers, crafting clear messaging, and choosing the right commercial partners. Key Takeaways: The importance of a precise, evidence-based understanding of consumer preferences, rather than relying on assumptions. Why clear and targeted messaging matters, and how wineries should shape and translate their stories for different international markets. How choosing the right importer can make or break a winery’s long-term success in a market. More about the guest:  Cristina Mercuri DipWSET – presenter, Wine Educator and Master of Wine candidate. She abandoned her career as a lawyer to dedicate herself to her great passion, wine. She is also a Founder & CEO of Mercuri Wine Club, an innovative academy and consultancy supporting leading Italian wine brands in education, communication, and marketing.