Adexchanger
Channel Surfing The Future, With NBCU
- Autor: Vários
- Narrador: Vários
- Editora: Podcast
- Duração: 0:56:27
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Sinopse
NBCU's early embrace of ad tech – led by Ryan McConville, its chief product officer and EVP of ad platforms – set the stage for a pandemic-fueled digital transformation that blurred the line between traditional TV and streaming. But that doesn't mean linear isn't still a top priority.
