Search With Candour

In this week's episode of Search with Candour, Jack Chambers-Ward welcomes Nicole Lee to discuss the significance of long tail keywords in SEO and content marketing.Jack and Nicole delve into how these keywords become even more crucial in the age of AI, focusing on creating personalised, bottom-of-funnel content.The episode also covers Nicole's strategies for programmatic SEO, the challenges of setting client expectations, and the importance of high-intent content.Follow NicoleWebsite: https://nicoleleemf.com/ Daydream: https://www.withdaydream.com/ LinkedIn: https://www.linkedin.com/in/nicolelee-marketer/ RecommendationsCorner Maps: https://get.corner.inc/Opal: https://www.opal.so/ Graphite AEO tools: https://graphite.io/five-percent/aeo-toolsThinking in Bets: https://www.goodreads.com/book/show/35957157-thinking-in-bets Timestamps00:00 Introduction to Long Tail Keywords01:20 Welcome to Search with Candour01:36 Meet Nicole Lee08:16 The Importance of Long Tail Keywords in SEO15:55 Balancing Informatio