Beyond Your Why

Meet Dr. Don Wood.His WHY.os is Contribute - Challenge - Better WayDr. Don Wood is a neuroscientist, author, speaker, and Founder & CEO of Inspired Performance Institute. His work focuses on how trauma and disturbing events can keep running in the background and shape how someone thinks, feels, and performs.In this episode, Dr. WHY talks with Don through the lens of Don’s WHY, Contribute. Don’s drive is to help people feel less stuck in their own mind so they can show up for life again. His HOW, Challenge, pushes against the idea that you have to live with intense emotional loops forever. His WHAT, Better Way, is his practical method for helping people reduce the intensity of the memories that keep pulling them back.You’ll learn:Why the mind can treat an old painful memory like it is happening right now.A simple way Don describes reducing the “intensity” of a memory without pretending it never happened.How Don’s Contribute WHY shows up as a clear goal: help people stop fighting the past so they can live f