Italian Wine Podcast

Welcome to episode 2570 of the Italian Wine Podcast from wine2wine Vinitaly Business Forum 2025, Promoting wine - achieving success in a hostile environment. Speaker: Karen MacNeil The cumulative difficulties that the wine industry now faces are well known. They include negative and biased reporting about alcohol, generational down shifts, competition from cannabis and cannabis-infused beverages, the flattening of food and drink consumption by GLP-1 drugs, the proliferation of Ready to Drink cocktails, disruptions in distribution channels, the continued threat and impact of tariffs, and more. Yet despite these gale-force headwinds, a small team of professionals have launched one of the most successful pro-wine movements in recent history. Karen MacNeil, author of The Wine Bible and co-founder of the campaigns Come Over October and Share & Pair Sundays, leads this session, providing a behind-the-scenes look at the campaigns and their successes. The Italian Wine Podcast is proud to be a media partner of wine