Adexchanger
The Brand Safety Balancing Act
- Autor: Vários
- Narrador: Vários
- Editora: Podcast
- Duração: 0:53:14
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Sinopse
As brand safety standards evolve and oversight shifts from platforms to third-party vendors, Brittany Scott, SVP of global partnerships at Zefr, explains what the rise of generative AI – and Meta's decision to step away from MRC brand safety audits – means for the future of media quality.
