Search With Candour

In the final episode of Search with Candour for 2025, Jack Chambers-Ward is joined by Greg Heilers to delve into the evolving landscape of digital PR. They discuss the current state and future of HARO (Help A Reporter Out), the impact of AI and LLMs on SEO and PR, and the growing influence of brand mentions in the age of global SEO.Greg also shares insights about the challenges and opportunities in the industry, particularly in the Chinese market. Join us for an engaging discussion on how to stay ahead in the ever-changing world of digital PR and SEO.Follow GregJollySEO: https://jollyseo.com/LinkedIn: https://www.linkedin.com/in/gregheilers/ Jolly SEO’s TL;DR: https://www.youtube.com/playlist?list=PLL3o9O1rRBcLKq-hSgerIS8i47HWdOAiiWebsite: https://gregheilers.com/Greg’s recommendationshttps://featured.com/https://www.airtable.com/ https://youtu.be/ETlOSBR92Fs?si=Syh4xBbQScA2UXYh 00:00 Introduction and Opening Remarks01:14 The Evolution of HARO and Digital PR04:09 The Role of AI and LLMs in SEO and PR07:15 Cha