Shahzad Sheikh

Everything you think is real probably isn’t anymore… and cars, Bond and AI are right at the centre of it.In this wide-ranging BCG Podcast episode, I’m joined by Sy from Drivers Union for a candid, funny and occasionally unsettling conversation about AI, cars, car culture, events, media, movies and what the future actually looks like for enthusiasts and creators alike.We kick off by tackling AI and reality — from fake videos and AI-generated voices to the moment you stop trusting your own eyes. If you’ve ever wondered “Is this real or AI?”, you’re not alone. We discuss how artificial intelligence is already reshaping content creation, photography, video, journalism, marketing and media, and why ignoring it puts you at a serious disadvantage.From there, the conversation naturally moves into cars and car culture, including:- Why AI is changing how cars are designed, marketed and perceived- The explosion of Chinese EVs, industry uncertainty and why legacy manufacturers are hitting the brakes- Why classic cars and