Green Report

Sponsored by Hotchkiss Insurance Agency In this episode, Hall of Fame speaker Terry Brock breaks down how AI is already transforming nurseries, greenhouses, and landscape operations—and how you can use it to grow profits in 2026. Forget buzzwords and sci-fi hype. This session delivers real-world examples and live demos showing how horticulture businesses are using AI to improve forecasting, reduce waste, spot trends early, and strengthen customer relationships. You’ll explore practical AI tools—including but not limited to ChatGPT—and walk away with a realistic action plan for what to test, what to ignore, and how to get your team using AI effectively, even if you’re not a tech expert. If you want AI to work for your business (not overwhelm it), this episode is your roadmap.