Do It For A Living

In this episode of Do It For a Living, we sit down for a followup with brothers Alejandro and Pablo Moreno, co-owners of Tandem Offroad. Their shop specializes in off-road truck builds and general maintenance, serving customers who demand both performance upgrades and reliable day-to-day service. The brothers share their journey of building a business together, the challenges of manufacturing their own products, and how they've grown their customer base in a competitive market. One of the biggest challenges they faced was manufacturing their own products without properly understanding their true costs. Like many small shops, they were pricing based on what felt right or what competitors charged, not on what it actually cost them to make parts when you factor in materials, labor, overhead, and time. We dig into how they discovered they were losing money on products they thought were profitable, the wake-up call that forced them to completely rethink their pricing strategy, and the systems they put in place t