Marketing School | Digital Marketing | Online Marketing

Growth Newsletter: https://levelingup.beehiiv.com/subscribe Need marketing help? Visit: https://www.singlegrain.com/ and https://npdigital.com/ Want to recruit great marketers? Find them here: https://marketingschool.io/hire Neil and Eric break down why founders can’t outsource recruiting, how “A players” attract more A players, and why the first hires become your company’s DNA. They share a real hiring story (an “expensive” bet that paid off), a simple test to spot weak links on a team, and why replacing instead of micromanaging unlocks self-managing teams. You’ll also hear practical retention ideas for top talent, plus a quick take on YouTube growth trends, packaging vs. over-optimizing metrics, and why niche, high-intent audiences monetize better. Sponsored mention: Karrot.ai. Key takeaways: -A-players hire A-players, fast. -Don’t manage harder, hire better. -Views are vanity, revenue is strategy. Chapters: 00:00 Founder-led recruiting matters 01:00 Co-founder recruiting leverage 02:10 Exp