What2know - A Marketing And Communications Podcast
Ray Kerins, SVP & Head of Communications of Government Relations & Policy, Bayer US: Being Authentic
- Autor: Vários
- Narrador: Vários
- Editora: Podcast
- Duração: 0:24:02
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Sinopse
In today’s world, authenticity cannot simply be a buzzword within your company’s mission statement, it must permeate every aspect of your business. On this week’s episode Ray Kerins discusses how Bayer has remained authentic through various initiatives, why authenticity matters to stakeholders, and of course, his collegiate cheerleading career.
