What2know - A Marketing And Communications Podcast
Distinguishing Digital from Data: Jon Iwata, Executive Fellow at Yale School of Management & Former IBM SVP & Chief Brand Officer
- Autor: Vários
- Narrador: Vários
- Editora: Podcast
- Duração: 0:38:01
- Mais informações
Informações:
Sinopse
Being digital and being data-driven are often conflated as the same, but they're not. This week's guest, Jon Iwata, Executive Fellow at Yale School of Management & Former IBM SVP & Chief Brand Officer, distinguishes between them. He also highlights the value both digital and data bring to the table and reaffirms the importance of the golden rule.
