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Future of B2B Marketing: AI & Trust Redefining the Journey The world of B2B Marketing is undergoing a seismic shift, driven by rapid advancements in technology and a fundamental change in how buyers engage. In this insightful discussion, Sugata Sanyal, Founder & CEO of ZINFI, sits down with industry veteran Rick Wootten to dissect the forces shaping the future. They explore the journey of demand generation from its roots in Web 1.0 to the complexities of today’s multi-touch, multi-channel environment. Key topics include the disruptive impact of AI Marketing on content strategy, the critical challenge of building and maintaining trust with increasingly skeptical buyers, and the strategies marketers must adopt to navigate this new, decentralized B2B Buyer Journey. Tune in to learn how a multi-touch playbook can secure your success in the Future of Marketing and pipeline generation. Related Guidebook Hybrid Cloud and Edge AI Computing Impacting the Future